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Nike Synergy
[Name]    Nike Synergy
[Type]     Concept Design
[Roll]      AI UX Designer
[Tools]    Figma
AI
Virtual Avatars

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CONTEXT

Synergy is a new group of features designed for the Nike Run app, aimed at motivating current runners and encouraging new runners to adopt the sport. Recognizing the popularity of run clubs globally, Synergy taps into the social and motivational factors driving this trend.

What If

RESEARCH & IDEATION

  • Research focused on understanding the motivations, pain points, and habits of runners. Factors that encourage running include:

  • Intrinsic motivations: Social connections, stress relief, sense of accomplishment, personal growth.

  • Extrinsic motivations: Competition, companionship, recognition, health benefits, and community influence.

  • Obstacles and concerns identified during research include the time commitment, physical toll, and risk of injury.

  • The ideation phase centered on creating features that address these motivations and alleviate pain points to make running a sustainable and enjoyable habit.

MARKET ANALYSIS

The target market includes:

  • Runners of all levels: From beginners to experienced runners.

  • Urban communities: Especially where running clubs and fitness groups are popular (e.g., Miami, Barcelona).

  • Health and fitness enthusiasts: People who seek motivation and structure in their exercise routines.

Adopt Habits
Nike App
Hook Model

PROBLEM

New runners often face several challenges when trying to adopt running as a habit, including:

  • Lack of motivation

  • Injury risk

  • Perceived lack of progress

  • Weather conditions

  • Work-life balance constraints

These obstacles prevent many aspiring runners from integrating running into their routine.

The target market includes:

  • Runners of all levels: From beginners to experienced runners.

  • Urban communities: Especially where running clubs and fitness groups are popular (e.g., Miami, Barcelona).

  • Health and fitness enthusiasts: People who seek motivation and structure in their exercise routines.

MARKET

Obstacles

Nike's existing competitors in the running app space include Strava, Adidas Running, and MapMyRun. While these platforms offer social and performance tracking features, Synergy’s competitive advantage lies in:

  • Integrated social and community features: Localized runner connections and inspiration.

  • AI-powered coaching: On-demand advice about stretching, gear, and competitions.

  • Digital avatar technology: Users can race against friends and professional athletes, fostering engagement through personal and celebrity-inspired goals.

COMPETITIVE ANALYSIS

  • Localized Community Connections: Users can see and connect with nearby runners, building a neighborhood-based support network.

  • AI and Data-Driven Personalization: Real-time route recommendations based on individual running data, local terrain, and weather.

  • Unique Avatar Race Feature: Training with digital avatars of friends or famous athletes, providing a motivational and aspirational edge.

COMPETITIVE ADVANTAGE

Image by Gabin Vallet.avif

  • Community Engagement: Creating a sense of belonging among users.

  • Inspiration and Motivation: Leveraging social connections and the achievements of others to inspire new runners.

  • Support System: Building a community of "running buddies" and offering support through AI coaching.

  • Intrinsic and Extrinsic Motivations: Integrating features that tap into both internal and external motivation factors.

KEY CONCEPTS

B.C.I

Community Running Connections: Displaying nearby runners, their activity history, and routes.

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  • AI Coaching Chat: A virtual coach answering questions on stretches, shoe recommendations, and tips.

  • Digital Avatar Races: Ability to race against friends’ avatars or celebrity avatars based on the user’s running data.

MVP

The Impact

  1. Community Runner Finder: Discover runners in the local area and view their running stats.

  2. Route Discovery and Sharing: AI-powered route suggestions based on difficulty, location, and personal preference.

  3. AI Coach: On-demand support for stretching, shoe recommendations, and other tips.

  4. Digital Avatar Training: Use personal running data to create avatars for virtual races with friends or celebrities.

FEATURES

Journey
Features
Commands

  1. Community Runner Finder: Discover runners in the local area and view their running stats.

  2. Route Discovery and Sharing: AI-powered route suggestions based on difficulty, location, and personal preference.

  3. AI Coach: On-demand support for stretching, shoe recommendations, and other tips.

  4. Digital Avatar Training: Use personal running data to create avatars for virtual races with friends or celebrities.

TOOLS & TECHNOLOGY

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